Self-adhesive kraft labels – natural character, professional finish
Self-adhesive labels on kraft paper are the perfect choice for brands that prioritize an ecological look, authenticity, and simplicity of message. The brown, ribbed substrate with a distinct texture gives each project a unique character and emphasizes a sustainable approach to the product.
They work excellently in the food, ecological, handicraft, cosmetic, and clothing industries – wherever natural aesthetics and minimalist style are important. The structure of kraft paper perfectly complements simple, contrasting prints, making these labels an excellent medium for image, informational, and promotional content.
Their raw appearance attracts attention, and appropriately chosen graphics (e.g., black or white print) can bring out the exceptional depth of the material and build a strong visual message.
Technical Parameters of Kraft Labels
Substrate: brown kraft paper, ribbed, machine-smooth
Paper weight: 70 g/m² ±4%
Paper thickness: 102 µm ±5
Liner: white siliconized paper
Liner weight: 80 g/m²
Liner thickness: 81 µm
Adhesive: acrylic, super permanent, with adhesion of 450 gf (min. 400)
Printing Technology
Digital printing CMYK.
White color as an additional color appearing independently, alongside CMYK printing, or as an underprint.
Options
Kraft labels are available in two variants:
Labels of any shape - plotter cut and delivered in sheets.
Labels cut into single, rectangular pieces.
Labels of any shape are plotter cut in the selected format (dimensions entered in the calculator). If you choose the option of cutting into single pieces, you will receive rectangular elements cut on a guillotine – they will be slightly larger than the label itself (cut inside). This way, the labels are ready for direct distribution, packaging, or inclusion as a gadget or promotional addition.
Note
Due to the naturally brown color of the substrate, CMYK colors may differ from those printed on white paper – colors become warmer, more subdued, and may gain a vintage effect. Light and pastel graphic elements may be less visible, while black (100% K) and white print appear distinct.
How to prepare files for kraft label printing
Project sizes
Prepare the design in the size of the ordered use +2mm bleed on each side and a separate cutting line on a separate page.
For labels cut into single uses, the file should have 4 mm bleeds on each side.
CMYK
When designing graphics on kraft paper, consider the impact of the natural brown background on color perception. CMYK printing without white underprint results in muted, warmer colors – which may be a desired effect in ecological or artisanal projects. To achieve more saturated and vivid colors, it is recommended to use a white underprint.
It is also possible to print exclusively in white, which gives a subtle and elegant effect, well-suited to the texture of kraft. Printing only in black, with or without white underprint, also works well – it allows for high readability and strong contrast while maintaining the raw aesthetic of the material.
Due to the fibrous structure of the paper, despite its machine smoothness, the ink coverage is not as uniform as on coated substrates. This should be considered a natural feature of the material, affecting the final visual effect.
Black solid
The best black effect is achieved using 100% K.
Designing cutting/scoring lines
The cutting line should meet the following requirements
- Be a closed curve in red color (100%M+100%Y).
- Where possible, use straight lines instead of curves – this will shorten the plotter's working time.
- Avoid unnecessary vertices – too many control points can slow down the cutting process.
- Cutting and scoring lines should be saved in a separate file.
- The start and end of the cut should be on a straight line, not on an arc – this improves cutting precision.
Note! When ordering with the option of cutting into uses, the Client prepares only the scoring line (in the size of the ordered label). Do not add cutting lines for single uses.
Note
If the label shape is too complex, the final product may slightly differ from the design (slight rounding).
Work preparation
All rules for proper file preparation can be found in the Help section.
Useful links
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